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SECOM
Monica Petricǎ
Some projects click from the first conversation: the concept is right, the message resonates, and everyone on set feels it.
SECOM was one of those. The challenge was bringing all the elements together seamlessly: a simple but powerful concept, built around the extraordinary Monica Petrică, Principal Ballerina of the Romanian National Opera.
When the idea is strong and the talent matches it, the job is to get out of the way and let it happen. It did.
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