MrBIT

Shooting at Arcul de Triumf stadium in Bucharest came with a strict window: a few hours, at night, to make it all happen.

The real challenge was time. Every decision, from sourcing 80 identical hoodies in just a few days to dress the extras, to coordinating the shoot itself, had to move fast and without friction. The extras were later multiplied in post-production to fill the stadium, and the spot was completed with an original soundtrack composed specifically for the campaign.

Limited time, zero room for delays. Everything on screen is proof it worked.