FELIE DE MOLDOVA

Felie de Moldova was the first project where we had to blend old-school production rules with new ones: creating a hybrid shoot that combined traditional filmmaking with AI-generated worlds built around the characters in post-production. Less time on set, less time in post.

Two influencers on set kept the energy exactly where it needed to be and made the shoot genuinely fun.

The campaign performed. The bread looked great. Everyone went home happy.