EMAG

Real fathers. Real sons. One question: have you ever said "I love you" to each other?

The concept was simple. The execution wasn't. Finding real people, not actors, who were genuine fans of their respective teams and represented the right mix of ages to hit the client's target was a casting challenge in its own category. Couples came in from across the country, genuinely excited to be part of something meaningful.

Getting real people to open up in front of a camera is harder than it looks. No script to fall back on, no performance to hide behind, just honest conversations that had to feel exactly that way on screen.

The result was a mosaic of real moments that hit exactly where it needed to.